Identifying the main KPI's related to sales within a precise study plan in which the product (rooms), prices, distribution, communication actions, type of client, customer service processes and offline and online positioning are analysed, requires knowledge of the current position of an establishent. The information obtained through this exercise is used to establish a strategic plan to achieve the business objectives. A smart business takes advantage of prices based on the behavior of present and future demand, maximising revenue and profitability.
At Maestros Hoteleros® we create tailored plans to benefit your hotel, resort, hostel and / or aparthotel. We focus on selling the right room to the right client at the right time and at the best price. By providing a methodology to position your pricing strategy, you will make the most of fluctuations in demand each season.
How do we do it?
- Development of key tools including sales policy, rate strategy and demand calendar.
- Analysis of historical data, distribution mix, hotel evolution, forecast of market demand and potential trends as well as study of the competition.
- Adopting new online distribution channels (OTA's online travel agencies and metasearch engines) to increase the volume of reservations.
- Focus on direct sales through the hotel's website through the application of artificial intelligence.