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The worst nightmare as a hotelier is walking down the halls of your hotel and realizing that rooms are empty. There’s a sad stillness that not only marks the sign of a quiet moment but also the sign of a failing business strategy. Marketing plays a crucial role in helping hotels maximize bookings and as […]

One of the most vital solutions from a hotel commerce platform that your hotel can adopt is the Channel Manager. It is the only way to adequately control and grow your business online in today’s demanding market. Comprised of many seamlessly integrated features, a channel manager will allow you to run your hotel to a […]

We have observed how the year 2022 began with a positive recovery with a considerable increase in the number of overnight stays in March 2022 versus March 2021, although not at the same pre-pandemic level it was a positive development despite the omicron variant (see graph 1). In the midst of the post-COVID-19 recovery period […]

It is remarkable how much research material is in place in defense of blockchain technology as the beginning of a new era, based on the quote by the authors Olea and Glenn Tjon (2019) "Blockchain is possibly the most important disruptive technology of the last decade that is little by little changing the world of […]